10 Tips & Tricks To Recover Abandoned Cart Sales In WooCommerce

10 Tips & Tricks To Recover Abandoned Cart Sales In WooCommerce

Are you someone who is running an E-Commerce store on the WooCommerce platform for a long time? Or Are you someone who is looking forward to opening up an online storefront for your business? Then, you must be knowing all the issues related to the shopping cart. In this article, you’ll see a list with the top 10 tips and tricks to recover abandoned cart sales in WooCommerce.

One of the vast issues giving sleepless nights to online store owners in recent times is the Cart Abandonment Rate.

Shopping Cart Abandonment Rate is the ratio of abandoned shopping carts to the total number of completed transactions for those who don’t know.

Now, according to research carried out by Statista, the average online shopping cart abandonment. So, worldwide during the first quarter of 2018 was around 75.6%, which is massive.!

From these statistics, you can tell that every 3 out of the four visitors come to your online storefront. But aren’t buying anything even after reaching the checkout page.

To solve this issue, you need to find the possible reason for this kind of scenario. As per the survey conducted by Baymard in 2017, the following were the possible reasons for shipping cart abandonment.

So, as an owner of an online storefront, if you’re not giving importance to the Shipping Cart Abandonment. Then you’re losing out on millions of dollars without a pinch of doubt.

Taking his whole scenario into consideration, today, we’re going to provide you. With a list of 10 ways through which you will be able to recover abandonment cart sales. For your WooCommerce store. So, let’s get the things underway.

1 Utilize Exit-Intent Popups To Recover Abandoned Cart Sales

If you’re someone who has been working in the WooCommerce Industry. Then you must be knowing that many online store owners nowadays are using exit-intent popups to recover abandonment cart sales.

For those who don’t know, an exit-intent popup is a technique used in E-Commerce websites. When the system sees a user cursor outside the upper page boundary. He/she will be shown a pop-up window reminding them about the offer discount to keep them on that page.

Using this technique can help you recover 3-8% abandonment cart sales by tempting discounts.

However, if you’re already offering a discount on the cart, a customer won’t fall into this type of trap.

Sometimes people start to doubt their purchasing decision at the last minute, which results in cart abandonment. Still, in most cases, the shopper needs reassurance that they’re making the best purchasing decision. For that purpose, exit-intent popups can be a great option.

Now, to set up an exit-intent popup for your WooCommerce store, you can utilize any of the following WooCommerce plugins.

  • Saloni Free Exit Popup
  • Exit-Intent Popups by OptiMonk
  • OptinSpin
  • WP Exit Page Redirect
  • Exit Popup

2 Make Cart Visible & Noticeable To Recover Abandoned Cart Sales

Over the years, we have seen many customers who want to save the items for review as they’re moving from one place to another on your online storefront.

Now, as you all know, the human attention span is concise, and therefore, there is every chance that your customers may forget the items they’ve already added to the shopping cart.

That’s where the role of the visible shopping cart icon comes into the picture. Displaying a shopping cart icon in front of the users on every page they visit will remind them about the items they’ve added to the shopping cart, which will help you stop cart abandonment.

There are many cases where shoppers genuinely like your products and have also decided to purchase them from your online store, but don’t do that due to the invisible shopping cart icon.

So, as an online store owner, give due importance to this aspect while setting an E-Commerce store.

3 Try To Avoid Hidden Cost Surprises

As we have seen earlier, the biggest reason for the shopping cart abandonment was the shipping cost. Many customers over the years have complained that due to the high shipping cost, they just abandoned the purchase.

To tackle this problem, you need to show the shipping right away instead of at the checkout time.

By doing this, you will prove your authenticity in front of your audience, encouraging them to shop from your store despite the high shipping cost.

Many E-Commerce stores tackle this thing beautifully by showing variable pricing and shipping cost as per the region, weight, etc.

In addition to all these, you can also build the shipping cost in your product price and then advertise for free shipping, boosting your conversion rate.

4 Enable Guest Checkout Without Account Creation

Many E-Commerce stores want users to create an account so that the checkout process can be fast the next time they purchase anything from the store.

However, most people don’t want to get into the process of filling the form for creating the account, and therefore, they abandon the shopping cart when you ask them for account creation.

To overcome this issue, you can enable the guest checkout feature in your WooCommerce store, which will allow you to buy the products without signing up.

Now, to enable the guest checkout feature, navigate to WooCommerce > Settings > Accounts & Privacy

Check the box near ‘Allow customers to place orders without an account in the Guest checkout, which will resolve your problem and help you recover the abandoned cart sales for the WooCommerce store.

5 Make Checkout Process Faster To Recover Abandoned Cart Sales

The Checkout Process or The Checkout Page is where everything comes down to as far as the success or the failure of any E-Commerce store is concerned.

The stores that have optimized their checkout process tend to cut down the shopping cart abandonment rate considerably.

According to research carried out by StrangeLoop, a 1-second delay in the page loading time can lead to a 7% loss in conversion, 11% fewer page views & a 16% decrease in customer satisfaction.

From the above statistic, it’s evident that making the checkout page faster will help you immensely. To set up a faster checkout for your WooCommerce, you can utilize the YITH WooCommerce One-Click Checkout plugin.

6 Offer Multiple Payment Methods

According to the experts, Payment Methods are one of the prime reasons for Shopping Cart Abandonment.

Many E-Commerce giants will tell you to set up multiple Payment Methods for your WooCommerce store.

WooCommerce makes it easy for you to set up multiple Payment Methods like Credit Card, Debit Card, Netbanking, PayPal, Stripe, etc.

However, keep one thing in your mind that each of the payment gateways will have its fees. So, as a business owner, carefully analyze all the words and then decide which method to opt.

7 Use Urgency & Scarcity Tricks

Urgency and scarcity tricks were used in the previous years by the sellers to boost their revenue. Nowadays, we have seen many E-Commerce websites using this type of tactic by showing a limited number of stocks or limited-time discount offers.

Amazon does this beautifully, as you can see in the screenshot above. However, they have listed ‘Only 18 Left In The Stock’ for Redmi Note 6 Pro, which clearly will force the shoppers to purchase it as soon as possible, as they feel that they wouldn’t get this mobile the next time.

So, as an owner of an online storefront, you should think about implementing this tactic on your WooCommerce store. If you do it correctly, then it will surely reap you the rewards.

8 Use FOMO Tactic To Recover Abandoned Cart Sales

FOMO stands for Fear Of Missing Out. It is a psychological term that is used to describe anxiety about missing out on something delicious.

As an owner of a WooCommerce store, you should utilize this tactic to play with the human emotions and then force them to buy your products which will lower down the shopping cart abandonment rate for your online storefront.

There are many ways by which you can implement a FOMO tactic. However, the fundamental goal of this tactic is to create a sense of urgency while giving shoppers the confidence that others are also making the same kind of purchase.

Due to this, many shoppers will immediately buy this item which helps you to lower down the abandonment rate.

9 Make It Easier For Users To Ask Question

One of the biggest reasons behind the shopping cart abandonment rate in the last few years has been the lack of information on many E-Commerce websites.

Often, your customers may have a question regarding a specific product, and if they can’t find an answer related to that, they will surely leave the site.

To solve this issue, you should consider setting up an FAQ (Frequently Asked Questions) related to a particular product. You can utilize the Custom Product Tab plugin to add a separate tab with FAQs for that purpose.

However, sometimes FAQs are not good enough to solve the customer’s query. For that purpose, you can set up a Live Chat feature in your WooCommerce store. To add this feature, you can utilize the LiveChat plugin. This way, you cut down the cart abandonment rate considerably.

10 Add Safety Seals

Most people are cautious while shopping online, especially when buying from an online storefront for the first time.

That’s where the customers look for trust signs to make sure that they’re buying the products from a legitimate brand & there won’t be leakage of their payment information.

For that purpose, security badges can come in handy. These are plain certificates that you can obtain from various internet security and trust agencies.

Conclusion

Shopping Cart Abandonment Rate has been a genuine concern for E-Commerce business owners in the last few years.

If you’re working in a WooCommerce Development Service, then you must be knowing that it has given them sleepless nights to online storefront owners in recent times, without a doubt.

Here, we have tried to provide you with a list of 10 innovative ways through which you can recover abandoned cart sales for your WooCommerce store.

Which techniques you’re utilizing to Avoid Shopping Cart Abandonment for your store? Do let us know in our comment section. Thank You.!

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