How to increase your conversion? To convert potential customers into new customers is to win a battle in the war. But each of these changes matters a lot when it comes to meeting goals and sensational conversion rates. But not all salespeople are playing their best game when closing sales.
To help your sales team increase your lead conversion, we’ve put together the 15 best sales tips to improve how to define your salespeople.
Come on? Follow up!
1 – Selling is not what you talk about, but what your leadership believes
We all know how good the product we are offering is. But that famous “salesman’s talk” – pardon the phrase – is not what your lead needs.
Before starting the buying journey, she already has beliefs and ideas that get even stronger as she progresses through the sales funnel.
The key to converting potential customers is to sell your products according to her beliefs, not what you think she wants!
2 – Never take a call or a meeting without knowing how you are going to close the sale
How to increase your conversion? Going on the field to lose is not on any champion seller’s resume.
Before exchanging the first word with your leadership, you need to have done your homework and know why you contacted the company.
From there, your plan to close that sale has to be ready and sharp! Even if you don’t convert in that meeting, you need to turn that lead into a customer.
3 – Set aside time for a week to prospect
It’s no use wanting to do everything at the same time. Instead, to optimize your efforts, set aside a specific time to prospect.
And can be once a month or once a week (depending on the business), but the important thing is to set aside some time for new sales opportunities without worrying about meetings.
4 – You need to believe that your service is helping your customers
How to increase your conversion? First, you sure know your product or service very well. Know all the benefits, strengths, and even weaknesses.
But is he helping his customers?
To sell more, you need to understand how what you’re offering helps your audience. After all, the main idea is to solve a problem for your lead.
But more than knowing, you have to believe that your service is helping customers. Nothing converts more than a seller who speaks appropriately about what he is selling and knows that what he is offering is useful.
5 – Manage your time well
Getting organized is the secret of any successful professional, and managing your daily tasks well is essential.
We’re not just talking about organizing your schedule, setting up meetings, and using post-its to remind you of your tasks.
Managing your time well is about defining the most critical tasks of the day and focusing on them without distractions.
6 – Prioritize your day
How to increase your conversion? Here’s a valuable tip:
Set aside 5 minutes and list the top 7 tasks you have for the next day. That way, when you wake up, you will have your day practically planned. So get up and get to work!
This technique helps you prioritize what is essential you need to do and speeds up the entire process.
7 – Be a follow-up expert
Without a killer follow-up, you won’t have killer conversion rates!
Just as important as scheduling the first meeting, follow-up keeps the salesperson in touch with a lead, ensuring they don’t forget about the company and move through the sales funnel. Good salespeople know the importance of this meeting and improve their performance at it every day.
It is also important because it shows a lead that the salesperson is interested in this business and is willing to talk again to clear up doubts and more about the product.
8 – Rejection is part of your daily life
How to increase your conversion? Dealing with no is never easy. But once the salesperson understands that this rejection is part of the process, he can forget about this lead and focus on another business opportunity more quickly.
This is a point that increases the sales time income since that lead who did not choose to close a sale does not affect the salesperson’s income in their next meeting.
Rejection is part of your daily life! Now, it’s time to make her friends and move on.
9 – Highlight what makes your product unique
Do you know that feature of your product or service that all customers love? He is the highlight of your sale!
Leads look for products that solve their problems but are also differentiated, stand out from the competition, and have unique features. So, when selling, remember this point that makes the object of the sale so special, and make sure to make this point clear to your leadership.
10 – More information means more revenue
CRM — Customer relationship management — is not just an organizing tool for the sales team. It’s a valuable source of information about your leads.
And information means money!
The more you know about leads and learn about their needs, the more likely you will convert them into new customers. So the better informed you are before a meeting, the chances of you closing a sale dramatically increase.
That’s because as you understand the needs of that lead, it’s possible to show what you’re selling in the best possible way, according to what that future customer expects from the product. This makes it easier for her to understand how your company can help her solve the problem.
11 – Retention is as necessary as selling
How to increase your conversion? After closing a sale, a classic mistake is to forget about that customer!
Well, retention is just as crucial as prospecting! Selling to someone already a customer is more accessible — and cheaper — than gaining a new customer. This user has already been nurtured and educated by your company and understands how it can help you. Soon, the process becomes much more straightforward, and you add one more conversion to your list.
12 – Never forget feedback!
Nobody is perfect!
Now that this is clear—we’ve all heard this from our mothers—it’s essential to understand how to improve professionally. For sellers, this often means how to sell better.
Feedback is an essential part of growing professionals and improving processes. Through it, you can understand what is working and what isn’t and then determine what actions will be taken to improve conversion rates.
The return can come through customer surveys, interviews, and regular meetings with managers based on the salesperson’s performance compared to their target.
All feedback is always welcome!
13 – Qualify your leads
How to increase your conversion? to convert more, you need to know the leads well and know they are prepared to close a purchase. With inbound marketing and content marketing, it’s made easy!
Lead qualification helps throughout the sales process because it makes life easier for salespeople!
A knowledgeable product lead is one step closer to becoming a new customer, now is the time to find them — remember Vendarketing! — and start converting.
14 – If you’re bringing in outbound customers, choose the ones with high budgets!
Outbound marketing is still an essential part of many sales strategies and is very interesting if used well with Inbound Marketing. But there is a valuable tip for getting the most out of outbound: choose clients with high budgets!
Even if it takes more meetings and the shopping journey is a little longer, your goal will skyrocket at the time of conversion!
Since Inbound nurtures and qualifies your leads, there’s no reason to spend time preparing outbound leads that aren’t worth it. So remember the budget!
15 – Always commit to doing more
It’s never a good idea to stay the same. Champion sellers are those who are always committed to doing more — remember the wolf of Wall Street?
A lack of challenges can get in your way and throw your conversions down by staying in a comfortable situation. Always try to do something new, try something new, and, of course, sell more!
Increasing conversion rates isn’t an exact science, but some valuable tips help your sales team convert more leads into customers.