How Does User Experience Optimize SEO and Conversions?

How Does User Experience Optimize SEO and Conversions

How to use user experience factors to improve SEO Focus on user experience and meet searchers’ needs. It enhances the performance of natural search marketing and helps the website rank high on the SERP. Google’s algorithm has always considered the user experience. In this article we’ll share how does user experience can optimize SEO and conversions.

How Does User Experience Optimize SEO and Conversions

For example, Google does not rank directories because sending users from a page with ten links to a page with 20 links is a bad user experience. Thinking from a user experience perspective can help SEO because the resulting strategy is often consistent with Google’s site ranking. Here are some specific ways to improve SEO performance through user experience factors (including natural language processing, content creation, web design, etc.). 

User experience to optimize SEO: Natural language processing

Google’s recent technological breakthroughs, such as RankBrain and BERT, are designed to help Google better understand what people expect to see when entering search queries. They also help Google understand the meaning of web pages.

One example is a shortcoming of the algorithm they recently solved. Google recently launched its Passages algorithm, allowing them to direct searchers to relevant parts of long web pages containing answers. Before this update, Google was unable to rank long web pages adequately. This is an illustration of Google using computer learning to provide better solutions based on the web page’s content. 

This is a big step in sending users to web pages that contain keywords in the search query. Google understands web pages to match the content as answers to the search query that asked the question. It is not about matching questions to keywords. In addition, Google is matching the question with the answer. 

User experience content creation

This has should a deep impact on the way Web content is on the agenda, with the focus shifting from creating content around keywords to producing content for users. So, this is an instance of requiring a user experience aspect.

How to build optimized web page experience: User experience to optimize SEO

Break your content into smaller paragraphs. So, adds meaningful title tags (accurately describe what follows). Use points and ordered lists. Use more pictures to illustrate what you want to say. Choose inherently lighter images (lighter tones, fewer colors, less microscopic details such as gravel or leaves). Optimize your images.

Replace images that cannot be compressed to less than 50 KB (or at least not more than 100 KB). Your author is not required to provide a minimum number of words. Write content that provides valuable answers. Use charts. Test your web pages on different mobile devices. Minimize CSS and JavaScript, especially third-party scripts.

When these functions are not available on the page, remove the CSS and JavaScript that provide functions such as sliders and contact forms. If possible, please reconsider using sliders. Consider using fonts that are already on the visitor’s computer, or update the font to sans-serif. Run your URL through PageSpeed.

How to elevate user experience and arrange more conversions

If you are beginning to improve the user experience of your entire website, you may feel overwhelmed. Do not panic. Please perform into this process step by step and focus on each area of ​​the site until you are satisfied with its appeal to your target audience. 

I have written a guide to help you improve the user experience without hiring professionals. Save money and increase conversion rates to keep your business growing. Single CTA, many websites place multiple CTAs next to or on top of another CTA. This may confuse the reader and reduce the number of clicks on the two CTAs because they do not know what you want them to do. 

If you run a heat map on a website, such as an example above, you don’t want to see too much click activity in adjacent elements. You can see above that the click is on the center of the logo including the principal CTA. There are more bright spots on the navigation links.

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