How to Create a Powerful Social Networking Platform? How did Mark Zuckerberg change the world? He’s built a global community that brings people together. Facebook origins are available to the general public.
Everyone is familiar with the history of building a social networking platform that will significantly impact human relationships and the economy.
Mark’s community vision opened the door to the many social media networking platforms that exist today.
Kevin Systrom and Mike Krieger created a scaled-down photo app called Instagram. Facebook now has 2 billion monthly users, Twitter 328 million, and Instagram 700 million users worldwide.
Mark paved the way for many new social media networks. He had a brilliant idea that had a significant impact on humanity. However, other social media channels were created just because their CEOs were smart enough to spot a good opportunity at the right time.
How to build a social network/community website from scratch? What does this mean from a business and development perspective?
8 steps you need to follow in the process:
1 – Identify your community for your social network
If you don’t want to film in the dark and are financially at a loss, you need to identify your community. The identification process needs to be done at the brainstorming stage. Social networking platform is created to meet specific needs of the population.
Identifying your community’s likes and dislikes will help you better understand the psychological factors that affect them as consumers and what you can do to get their attention. Sometimes the need for what you’re offering doesn’t exist in the market, which is why the demographic and psychographic data collected will give you the power to trigger and create that need.
2 – Define the features and functions
The definition of features and roles is closely related to the quality of your community identification.
Your community’s wants and needs will shape and shape the development features of a social networking site. For example, what do you want your users to do? How will you define data privacy?
The overview of your website is crucial. Macro scanning that breaks things down into categories like user roles, administrative roles, and advertising is a must.
Defining the data type that will circulate, what it can post, how it will register, and what automation you should use is just the beginning. There are many things to consider at this stage.
3 – Choose the right technology for your social network
Knowing how to identify the features and functions of your social network will determine the platform and the company where you can build your network. The biggest problem at this stage is which method will be effective and efficient for your social media network.
Assessing technology is something that professionals must do. A great solution is also to hire a consultant to help you compare its technologies. This will save time and money.
If you decide to do this yourself, you’ll need to prepare a list of relevant questions. Then, you can apply different CMS like Net, Ning, Drupal, Ruby on Rails.
The questions will let you see if they fully support your idea with their technology and solutions.
You can do analyze existing social networking platforms and what building technologies they used. This learning process will help you discover various issues and opportunities for your social media network.
4 – The structure must have
After listing the user-specific features, you must prepare the growth environment. Specific general rules apply to the construction of all web pages.
They are essential to your social media network because you are trying to get users to participate in social activities and keep them on your website longer.
If you want to be successful and profitable, you need to integrate three mandatory pillars.
• Customer Service-Working with a hosting company can change your life. They will handle technical issues and any other issues related to your platform.
• Security – Use trusted security systems that will make your users feel they can do it all on your social media platform without worrying about privacy intrusion and data leakage.
• Scalability-When you build a social network from the ground up, you must consider growth. Facebook is not familiar with the fact that it will grow so much. Even when he is not sure whether he will achieve global success, Mark is ready for change. Your social media platform must be able to scale easily and quickly to keep up with your growth.
5 – Design activities flow
What is a social networking site with no activity stream? Nothing. Today, activity streams are the core of every social media site. Facebook introduced this feature first, and as it sets industry standards, the concept has become popular and has affected everyone. The fascination people have with their friends’ activities is absolute. We need to know what they are doing, how they are feeling at every snapshot of the day.
Failing to develop a quality activity stream can affect the attractiveness of your social media. So this is the point and the driving force behind the successful launch of a social network. You can use Joomla plugins or Drupal’s Activity Stream module, which does this very well.
For example, the Ning Activity Feed allows you to connect your network to Facebook, Twitter or add an RSS feed. Always keep an eye out for comments, likes, and shares that appear in your news feed.
So you can post as a tweet or present and choose what is on shows in your feed and who can see your updates. Moreover, these components permit you to redo your organization exceptionally.
6 – Create status update features
Status updates are crucial to every social media user who need and want to express feelings and thoughts at any time of the day. Each online media client needs to communicate their sentiments and considerations unreservedly whenever of the day.
Therefore, you need to design the perfect tools to make status updates a pleasant and easy experience.
While Facebook has popularized the flow of activity, Twitter has made status updating another critical aspect of social media sites. Status updates are incredibly addictive.
People get hooked right away. However, if this component isn’t easy to utilize, they will quickly leave their online media stage.
How to create the perfect status update tool?
It depends on the values your social media is built on. Twitter has made a significant change, limiting status updates to 140 characters. The developers were grateful for this decision.
It made your job so much easier. Of course, you should add commenting options to status updates. Interaction with other users is everything.
So there are several open-source microblogging platforms that you can use to develop quality status update features. Laconi.ca or Identi.ca is perfect for this. Moreover, a content management system like Joomla is easy to create a content type that has a limited number of characters.
7 – Quality data viewing options
How to increase the level of engagement and clicks on the website? First, you need to create several data visualization features to increase content visibility on your social media platform.
But remember, users will only see what you allow them to see. Do you have enough data visualization options? It is not; please check the list of resources you need to provide users:
- Top stories from the past 24 hours
- Upcoming popular stories
- Top stories from the past 7 days
- Top stories from the past 30 days – Last year’s hot stories
Remember when Facebook released its timeline features? Everyone was fascinated by the fact that they could access historical data so easily with just one click. Users get excited about a lot of social data.
Moreover, the data visualization function must be a user-centric design. So everyone has different preferences. Allowing people to access and customize their experience is a significant advantage and will get them back to your social networking.
So If the word is said and the right features are targeted and developed, the next step is to attract the right users.
Many tools will help you create awareness in the market. For example, Facebook was made in a university environment and was a pioneer in the social media industry.
What helped Mark the most was the good old-fashioned word of mouth. Even though it’s a traditional marketing tool, it’s still effective. Before people start talking about their social media, they need to be aware of it.
Digital marketing has tools to raise awareness. It has the right set of options available to help you achieve your goals, and it’s also cost-effective. See how to do it:
1 – Email Marketing
Have an Email Database! Otherwise, you must create one. Lead generation tools can help you move forward. Unbounce offers the right tips and tools that can help you prepare your email base. After completing your relevant database, design engaging templates and use them for newsletters. Don’t worry if you don’t have experience with email marketing.
2 – Blogging
Create your blog where you will discuss your new social media platform. People like to read helpful information. So please give it to them, focus on what they want and give them the titles they’re interested in. One of the best tactics is to contact influencers of blogs and write an article for your social media platform on their blogs. Neil Patel applied this technique in its early days, and he achieved a lot in terms of traffic and engagement after that. You can even monetize your writing efforts.
3 – Interact with People
When other networks mention your social media network or write news about you, you must act immediately. Get involved with them. So make a connection; build a community and ask them about other content and respond to that story with your blog. People appreciate involvement and care.
4 – Turn on paid ads
Google ads can work wonders. Activate multiple paid ads for a set period. Use different words for each ad and see what works best. Then, through testing, find out what gives the best result and focus your entire marketing budget on it.
With the countless features available today, creating a social media platform is easier than it was in the past. Doing quality research is a mandatory activity before starting anything else. The correct information can save time and resources. According to Techcrunch, three types of companies have emerged in the white label social media space.
So In their article, they reviewed the best social media building tools and ranked them based on quality. But remember to focus on the tools that are most beneficial to your ideas. Moreover, please focus on the core value of your social media platform and build it as best you can. So if you plan everything correctly, success is inevitable. Who knows, maybe your thinking will change social media forever.