How To Make Good Linkbuilding Strategies?

How To Make Good Linkbuilding Strategies
How To Make Good Linkbuilding Strategies

What is linkbuilding?

Linkbuilding is a fundamental SEO strategy when positioning a website. The main objective of Linkbuilding strategies is to increase the authority of a domain or page, generating links directed to it.

The algorithms of most search engines are based on on-page SEO and off-page SEO factors when positioning a website. These are responsible for the use of internal links. That is, these links are directed directly to our website and backlinks.

However, we found other factors influencing placement, such as the link’s anchor text and follow and no follow links, brand mentions, and links generated on social media.

Linkbuilding strategies

In the end, the purpose of carrying out this type of strategy is based on the fact that; when searching, most people only look at the first results that appear in the search engine.

Therefore, our positioning goal is to appear on the first page, as the user cannot see the second page of results, let alone the subsequent ones. When we run Linkbuilding strategies, we do it to position our website through link generation.

But what interests us more, writing posts on other blogs with a direct link to the site or putting a link to a third-party post? That will depend on each one of us and what we hope to achieve with these links.

Linkbuilding tips

When implementing a Linkbuilding strategy, you can fall into common mistakes. Below, we’ve explained five tips you should take into account for successful design.

1 – Prioritize quality over quantity

In the past, the more inbound links a page received, the better. Currently, it’s not that a good connection is worth more than a bad one. It’s that a bad one ends up harming the web’s popularity. Getting only good links is no longer optional.

Looking for quantity before quality can mean that if we bet on the same anchor, it translates into a Link-Bomb that harms us.

2 – Choose the means well

Many of the means used before no longer work, and by that, we mean link directories, article publishing directories, bookmarks, and other means of automatic or semi-automatic publishing that do not contain their content. So extreme caution must be exercised in this regard!

It is also essential to keep in mind that our project has been running for a few years. Therefore, we likely have many of these links, and we should remove them as part of our Linkbuilding strategies.

Years ago, a widely used technique was taking a WordPress theme and putting links with the desired anchors in the footer.

This is not recommended for SEO placement today, nor should you do it in your Linkbuilding strategy. Nowadays, what works are the links within the content, with related context and SMO (Social Media Optimization); resources that facilitate the virtualization of content and links on social networks?

Variability in anchors is also an essential factor preventing us from massively embedding target keywords and avoiding the link bomb. If today you use “kitchen sales,” tomorrow you use “kitchens for sale.”

This will make the search engines trust you. By using different synonyms, it’s not like a SPAM site that always uses the exact words to get good results without actually offering any quality content.

4 – Work on your infographics

While infographics are perfect for getting web links and social mentions; they must be accompanied by related and independent texts for each medium.

This way, it avoids receiving This way, you avoid receiving too many links without context, one of the negative things that should pay attention to; even if they involve a more significant workload.

5 – Think about branding

SEO, as well as Linkbuilding strategies, must be oriented to generate branding. For this, it is necessary to develop positive content about the brand and integrate them into the anchor text of the links.

Nowadays, to achieve a positive impact in increasing organic SEO, it is also essential to consider social mentions and the brand’s visibility on shared networks and links.

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