Tips on How to Promote a Shopping Experience?

How to Promote a Shopping Experience
How to Promote a Shopping Experience

How to promote a shopping experience on social networks? A lot has changed since the beginning of 2020, especially after lockdowns were imposed in many countries worldwide. Consequently, the role of social media in marketing strategies has also changed.

Before, they were only used as possible channels between a company and its customers; but today, big brands reinvent this interaction and create shopping experiences that prioritize social networks.

Due to confinement, millions of people today make online purchases as a routine for all types of products and services.

Social media is also increasingly used by companies for the power to create viral content.

Because of how these platforms are built—smaller, more engaging content; easier to share, and instant audience feedback—content that hits people’s minds tends to go viral quickly.

According to Hootsuite’s Social Trends 2022 report, 53.2% of young people prefer social media to research brands.

What does this mean? This year, small businesses will focus more than ever on social commerce to create more innovative shopping experiences and drive better business outcomes.

On the one hand, we are experts in Content Marketing, and we offer you a great experience through incredible materials.

On the other hand, Hootsuite specializes in social media and its trends. So, as a result, we decided to pool our resources and collaborate to create this exclusive series of posts.

Read this article to the end to get a deeper perspective on each trend featured in the Hootsuite report and assess how they could affect your brand in 2022.

Keep reading!

The impactful growth of social commerce

How to promote a shopping experience on social networks?

The trend of shopping through social media platforms seems to be a one-way street. According to Statista, market forecasts indicate that the global volume of this type of sales will be around 2.9 trillion dollars in 2026.

One of the main reasons for the rise of social commerce is the personalized shopping experience users can find on apps like Instagram, Pinterest, and Facebook.

Hyper-targeted ads play an important role in helping businesses find the right customers. This assertion is confirmed by the report that social media ads influence 75% of Gen Z users in the US in their purchasing decisions.

Visual content formats are also worth mentioning. Companies have noticed that more and more consumers are interacting with short videos, live streams, and high-quality images.

As a result, it’s no surprise that 40% of Pinterest users search for products and brands on this image-based platform.

YouTube once again demonstrates the trend towards visual content; which is a search engine for 51% of shoppers in the US and UK.

The numbers don’t lie, so let’s stop wasting time and look at some cases of companies that have created great social commerce experiences for their current and potential customers.

Follow up!

5 excellent examples of shopping experiences on social media

How to promote a shopping experience on social networks?

1 – Au Revoir Cinderella

Barcelona-based fashion footwear brand Au Revoir Cinderella currently uses User-Generated Content to promote its offerings while interacting with its audience.

In this post, they shared an image sent by a shopper to express the authenticity of their shoes.

Interactions like this help brands build more genuine relationships with potential buyers because they can see how a product fits real consumers’ lives.

With a solid UGC strategy, your followers will be happy to create content for your brand; and promote it on their networks. So, this is a great way to capture your audience’s interest.

The strategy can work even better if the users who generate content for you are popular on the Internet. So au Revoir Cinderella also partners with micro-influencers in the fashion industry to gain greater reach on Instagram and acquire more leads.

2 – Sephora

The iconic beauty brand is known for the great experiences in its physical stores. For example, there are usually 2 colors of baskets, one for people who need help and one for people who prefer to shop alone.

With social commerce, you need to create an experience on the same level. Considering this challenge, Sephora created a great shopping experience with the “Fragrance IQ” quiz.

Recommendations are always a great way to attract new customers, and creating an interactive survey enhances this experience even further.

Features like this reinforce your brand’s credibility. After all, you are actively helping users choose the right product for their needs rather than sell any item in your inventory to get money from customers.

As a result, shoppers who filled out the survey are likely to return for more purchases if your brand recommendations are accurate in line with their reported preferences.

At the same time, quizzes and other interactive experiences provide a more accurate understanding of your customers’ behavior. Every response and click generate data that you can use to get closer to your customers and make the best possible offer.

3 – Bollé

How to promote a shopping experience on social networks?

Leveraging augmented reality (AR) to provide a unique experience to Instagram followers; global brand Bollé allowed its leads to virtually try on its newest sunglasses model, Phantom.

Users could preview how the lenses looked on their faces with the camera in selfie mode. Then they could switch to the front view; add camera effects to see how the sunglasses would behave in a real-life environment.

The experience is fully integrated into the purchase process. After enjoying their image with the sunglasses, the user can immediately select the desired model and which seller to buy from.

Bollé’s initiative is another excellent example of how social commerce can be made more effective; and profitable with the support of advanced technology. From a brand point of view, it is also a strategic way to generate engagement and authority in the market.

Furthermore, providing sophisticated ways for users to interact with products before spending their money is a win-win approach. The more interactions recorded on the Augmented Reality page, the greater the chances of capturing valuable data from each visitor.

4 – Dollar Shave Club

Promote a shopping experience

Leveraging positive customer feedback is critical for a brand to stand out in the world of e-commerce. With that in mind, Dollar Shave Club created a Pinterest board entirely dedicated to their customers’ valuable feedback about the company and photos of the unboxing.

This action combines user-generated content with social proof to gain credibility and trust from your base and all Pinterest users who want to know more about the brand.

This example eloquently shows how different customer lifecycle stages can benefit each other to help the brand as a whole.

Dollar Shave Club leverages loyal shoppers to champion their service and attract new shoppers in the retention phase. It’s the perfect combination!

5 – Jordan

In 2018, this legendary footwear brand joined forces with Snapchat to create an exceptional digital experience at the launch of the special edition Air Jordan III ‘Tinker.’ The page was only accessible in a particular area of ​​the NBA All-Star Weekend court.

In addition to creating urgency for Jordan’s customers, this strategy involved a gamification process in keeping Snapchat users on the platform during the event.

They could simulate a classic Michael Jordan play from 1988 by activating a unique lens effect.

The QR code Jordan provided to attendees allowed them to purchase the shoes directly from Snapchat through a Shopify integration.

The icing on the cake was the express delivery system, run by Darkstore. As a result, most buyers received their new shoes at home the same day.

This immersive experience represents the best of both worlds for social commerce. While taking advantage of the emotional spike buyers feel due to the event environment; it provides a direct buying method that eliminates objections.

We can see that social networks can provide an excellent and unique shopping experience for users in general with all these examples.

Brands can combine their products or services with specific social tools to interact with their audience, build a strong base of promoters, and convert even more customers rather than serving as a mere showcase.

For more information on what social media marketing has in store for this year, check out the Hootsuite Social Media Trends 2022 report and our particular articles on the Rock Content blog.

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