How to use a minisite creator in your strategy? The website is the center of a brand’s online presence. This channel concentrates brand information and content, engages the audience, generates leads, and sells if you have e-commerce.
Therefore, creating a website is an essential step in digital marketing. But have you thought about creating minisites for your digital strategy as well? This type of site is more straightforward and provides faster information to visitors.
In addition, it is targeted at a specific goal, such as marketing a product or gathering brand links and can be developed quickly with a minisite creator. Finally, the website is the center of a brand’s online presence. This channel concentrates brand information and content, engages the audience, generates leads, and sells if you have e-commerce. Therefore, creating a website is an essential step in digital marketing.
But have you thought about creating minisites for your digital strategy as well? This type of site is more straightforward and provides faster information to visitors. In addition, it is targeted at a specific goal, such as marketing a product or gathering brand links and can be developed quickly with a minisite creator.
Next, you’ll better understand what a minisite is, how you can use it in digital marketing, and the steps to use a minisite creator. Follow:
- What is a minisite?
- How to use minisites in digital marketing?
- Top web minisite creators
- Step by step to create a minisite
What is a minisite?
Minisite is a site of just one or a few pages, which offers visitors quick information and content around a single subject. So, it is usually used in a complementary way to the brand’s main website to fulfill a specific objective within the digital marketing strategy.
The main feature of minisites is simplicity. The intention is not to create long pages or offer in-depth content but to convey information to users more objectively.
For this reason, the development of a minisite is also usually more straightforward and faster, without the need for programming or design knowledge. In addition, many minisite creators are free or low-cost, which makes their creation more accessible for all types of professionals or businesses.
Differences between website, minisite, hotsite, and landing page
The minisite plays a different role than the website in marketing strategy. A brand’s main website is complete, has all the information consumers need, and concentrates marketing content.
It is also an online sales and lead generation tool, especially if integrated with e-commerce. Therefore, it should be easily found by Google to gain traffic, build authority and get more results.
A minisite is for some specific digital marketing action (below, you will see some ideas for uses). Therefore, it is possible to have multiple minisites and the leading site and still drive traffic.
Maybe you also think that a minisite looks like a hotsite or a landing page. However, there are some differences.
The hotsite is usually created during promotional periods to promote a campaign and have a deadline to offline. Therefore, it usually has more visual appeal than the website and minisite to delight and engage visitors.
A landing page, in turn, is made up of just one page, which is focused on conversion. The intent is to convert visitors into leads through persuasive forms and calls. Minisites can also accomplish this goal, but they generally have more pages and less commercial appeal.
How to use minisites in digital marketing?
Minisites can be used in your digital marketing strategy in different ways. Now let’s see some ideas:
Link in bio
The infamous “link in the bio” could be a minisite, did you know? This feature is used on Instagram to direct users to an external page, as, for most profiles, the social network does not allow links to be included in posts and stories.
Therefore, profiles usually create a page that brings together the links they want to share. If it’s a minisite, you can include links, images, information, and content about your business or any topic that deserves attention.
Affiliate marketing tends to use minisites a lot. For example, as affiliates promote a series of info products, they can create minisites to insert the promotion links that earn them commissions.
Minisites can include the list of links that affiliates work with or offer information about a specific product. In that case, copywriting is essential to persuade visitors to click on the link and buy.
Small businesses, which sell few products and are still starting on the market, can also take advantage of minisites in their promotion. For example, it is possible to include a brief description of the company and its products and contact details.
Freelance professionals, for example, can use minisites to create a portfolio of their work already developed. Restaurants may include menu information. A locksmith can describe your services. And so on.
The significant advantage for small businesses is that minisites are easy and cheap to create, which can be an excellent opportunity to get into digital marketing with your webspace.
Minisites can also be used for testing. For example, you can create pages about a product you want to launch or content you want to go deeper into, on a minisite with your domain, without compromising your leading site or brand image.
You can better understand audience acceptance and engagement by getting visitors and then adding to your marketing strategy.
You can also use minisites to deliver interactive content to users. This type of content includes, for example, quizzes, quizzes, calculators, among others.
You can include interactive content on your website, of course. However, on a minisite, they tend to gain more prominence and audience engagement.
Finally, minisites can be used to post any topic you want to cover. Let’s say, for example, that you want to publish a manifesto about some cause, a company message in times of image crisis, or a detailed explanation about ways to use your product.
All this can be published on minisites with its domain to facilitate dissemination in the channels you want to use.
Top web minisite creators
Next, we’ll present some options for minisite creators that will make your job easier. They bring simple, easy-to-use features to create a few page sites with just a few links and content.
Some of these tools are WordPress plugins and themes, one of the top website creation systems in the world. It is interesting to use WordPress in your projects to have more autonomy and versatility in creating websites and minisites.
Check out now which are the leading minisite creators you can use:
Google Sites is a free tool from Google to create websites. It offers basic features to build simple minisites, as well as templates to facilitate creation. In the template gallery, you can find templates for Portfolio, Event, Help Center, Restaurant, Salon, among others.
You can customize the entire minisite with your branding, use a custom domain and integrate with Google Analytics to measure hits metrics.
Linktree is one of the most used page creation tools for “link in bio.” Allows you to easily create a page with the company’s links in a simplified and responsive layout.
The free plan offers basic features, with color customization only. In paid plans, from R$16 per month, you can use advanced customizations and premium themes, in addition to other special features.
Supermenu is a tool for creating apps and delivery sites for stores and restaurants. By identifying customer demand for a minisite that included their information and links, they launched the minisite creator Superme.nu, especially to post in the Instagram bio.
It’s a free tool to insert links and photos, videos, and playlists to enrich the visitor’s experience. It also provides reports to monitor access metrics.
Nicepage is a website builder with numerous templates to create efficient and responsive pages with ease. In addition, you can use drag-and-drop to build your minisite without having to code anything.
The free version offers the possibility of creating 1 website with up to 5 pages, a minisite. However, if you want more features, you need to purchase one of the paid plans, starting at $4.95 per month in the annual plan.
Step by step to create a minisite
Now, let’s look at the key steps you can take to build a successful minisite that meets your marketing goals.
Define the goal of the minisite
Every minisite must be created with a goal. Remember to stay focused and set only one specific purpose, such as:
- Disclose brand links;
- Create a portfolio;
- Promote sales of a product;
- Generate leads for marketing;
- Test interest in a new product.
Define a basic structure
Even if you are not an information designer or architect, building a basic minisite structure is still interesting. Try to organize the hierarchy of content, the interconnection between pages (if there is more than one), and the positioning of elements on the pages.
A technical term for this step of website creation is a wireframe.
It works as a “skeleton” of your minisite, which gives an initial idea of its look and structure.
buy a domain
Some tools offer free domains but generally cannot be customized.
So if you want to have a custom domain, you need to buy one. Once you’ve purchased your part, you can configure the usage on the minisite creator of your choice.
Depending on the purpose of the minisite, you can define a domain with the name of your brand, your product, or the niche in which you want to act. But try to choose an environment that is easy to remember.
Hire a hosting server
Hosting a website is like renting a property to set up your business. The difference is that it happens on the web.
Depending on the minisite creator you choose, hiring a host is unnecessary because the platform already includes, such as Google Sites or Linktree. But, if you create a minisite on WordPress, you need to hire a web host.
Configure the Minisite Creator
On the minisite creation platform, make all necessary settings in the admin panel. For example, define the site’s basic information, reading settings, branding, domain personalization, integration with Google Analytics, among others.
If you create the minisite on WordPress, you can also explore different plugins to optimize the development of the pages.
Activate the appropriate theme for the minisite
Minisite creators often offer page templates for everyday uses, such as a portfolio, sales page, or company presentation. So choose a template that meets the marketing objective you’ve set for the minisite.
Of course, you can also create a minisite from scratch, with whatever structure you want. But templates can streamline the creation, especially for those who don’t understand web design.
Customize the site’s appearance
The site’s appearance is essential to delight visitors and strengthens branding. Therefore, customize the layout, colors, fonts, and other visual elements to create an attractive and unique minisite directly identified with your brand.
Insert information and content
Plan the information that should be on the minisite and create the necessary content. Remember that the minisite has an objective character, so it is best to be succinct to get your message across.
In addition, the tone of the content may vary depending on the minisite’s purpose. For example, if the intention is to sell a product or generate leads, the content must be persuasive. So, on the other hand, if you want to present a design portfolio, focus on image quality.
Use SEO techniques
To be more likely to appear in Google searches, optimizing the minisite with SEO techniques is essential. It’s worth using keywords, configuring titles and intertitles (H1, H2, H3…), optimizing images with descriptions, among other techniques.
On WordPress, one of the most recommended plugins for this is Yoast, which brings several SEO pointers to improve your position on Google.
Promote the minisite
Don’t leave your minisite forgotten on the web! To attract more visitors and interested parties, promote the minisite in your marketing channels.
Post on social media, in email marketing, even in printed materials. In this way, you can leverage the results.
Finally, know that having a good partner to create a minisite increases your chances of success. The stage offers fast, secure, efficient hosting, marketing platform integrations, expert support, and conversion tools to power your minisite.