As online content continues to develop into a significant source of information for many people, understanding what to apply and how to add keywords is more important than ever. In this publication, you’ll see how to use Google Trends for ideas and inspiration for your content creation.
Whether it is an official business page or a social media platform, every website needs to incorporate keyword research before publishing content if they want to perform well and be competitive at the top level. Keyword research is to understand which types of words and phrases will generate the most audience interest, internal clicks, and length of stay to improve your website’s ranking. So, what are the best practices in keywords addition and research?
One method is the usage of Google Trends to improve and optimize your search engine performance. Google Trends is an analytical measurement tool that allows users to customize searches for related terms and phrases and monitor SEO trends at any set time.
Presenting Goolge Trends
Google Trends removes data from Google searches and allows users to compare the frequency of search terms with other similar keywords, different geographic regions, or across language barriers.
Data from Google Trends can be sorted by real-time focus (the past seven days) or a specific range. From 2000 to 33 hours ago. Google Trends was initially a method of analyzing and summarizing users’ interests in various topics or fields.
It has now evolved into a big data utilization tool that can provide larger-scale storytelling. So, including measuring public responses to real-time events or other news reports in the short term. The agency has also influenced how various types of research are carried out. So, is ready to continuously inform users how to add search data to a system for their benefit. In addition, by Google Trends, users can track trends in social attitudes. Political affairs, sports, entertainment, or any other areas related to their interests.
Using Google Trends To Get Inspiration and Ideas?
Google Trends can be used for everything from technical predictions to SEO optimization. How you use Google Trends depends on what you want from it.
Business owners can understand the products and services required by many countries or Brazil. Social media masters and managers can track the success or popularity of porters, musicians, and other influencers.
Ad makers can save time and money by collecting experimental and ineffective complex data across the marketing technology stack or other media. For example, the following is a screenshot of a Google search for “Beyonce” since January 14, 2004. You will notice a peak when she releases her album in late Mar. 2013.
Beyonce Google Trends Data You can sort the data by category, type, region, or period. As you become more familiar with Google Trends. You can optimize your local and video SEO by using hot topics, trend predictions, and finding related queries.
For example, using the platform to analyze search volume can help you identify seasonal peaks in topics within the industry. Knowing this can help you plan an editorial calendar to promote content around that topic during peak seasons.
Social Trends Usage
You may realize that search volume for specific keywords is seasonally affected. For example, look at Google Trends data for keywords in the UK, and then do the same in the US. You can see that the query “umbrella” was most popular in the UK in a month, while in US , the peak fell in another one.
These countries are in the first few months of the rainy season, and people realize that they do not want to get wet. Therefore, if your business depends on the season, you can quickly estimate its peaks and valleys by analyzing relevant search queries in Google Trends.
Capitalize: Use Google Trends
Using trend search, you can find search queries that have significantly increased in popularity (at any given location) in the past 24 hours. But why do you want to do this? Well, let’s suppose you run a blog about celebrities.
You check the top searches on March 4, 2018, and see: It seems that Oscars are in vogue! But does the fact that this topic is trending means that you are too late? Unnecessary. The following is a search trend graph of the phrase “Oscars” in the seven days from March 2 to March 9: You can see that March 4.
The day when this topic became a trend in Google Trends—is not a peak; March 5 is a peak. Then it dropped on March 6. Therefore, although the window of opportunity here may be small, you can see that there are still opportunities. However, this is not always the case. Sometimes, Google Trends does highlight hot topics on the day it peaks.