How to Use Instagram to Gain Visibility in Your Company?

How to Use Instagram to Gain Visibility in Your Company
How to Use Instagram to Gain Visibility in Your Company

How to use Instagram in your business?

In 2012, Facebook paid $1 billion for Instagram; many people thought Mark Zuckerberg had gone crazy paying that exorbitant amount of money for a simple mobile app; that only allows you to upload photos in format, with a possibility to apply filters that gave a retro look to the images. Today we can guarantee that the purchase of Instagram by Facebook was one of the most significant business opportunities in recent years.

Facebook, which started as a mobile app, has become a social ecosystem that offers endless business opportunities for companies. Applications within the tool itself, such as Boomerang, Reels, or Layout, and the possibility of live streaming. Among many other functions, make Instagram is a powerful application and not always used to the fullest by users.

In your case, you may have been using Instagram for a long time in your company’s online communication strategy, or are you thinking of taking the first step and implementing it. But, first of all, we recommend that you read this post, with which we want to help you with a series of tips that will make your brand’s Instagram make your followers passionate at first sight.

1 – Personal profile vs company profile

Although it seems obvious, the first thing we must do if we want our company to be represented correctly on Instagram is creating a personal or company profile. It’s straightforward, but not all companies do it.

It consists of linking our Instagram profile to our company’s Facebook page. So, you can promote your posts on Instagram, Facebook Ad Manager, or Business Manager if you do.

Another function that business profiles on Instagram do not support is accessing community statistics and content, something precious that will help you when defining your Instagram strategy.

Also, a related contact guide on our profile. If we click on it, it will be possible with different contact options we intend to offer; call, send an email and get there if our company has a physical address. Thus, opening new direct communication channels between the company and customers.

We are facing an excellent opportunity to position ourselves as a company within Instagram and start making the most of it.

2 – Profile settings

Setting your profile is another factor to consider when creating a good Instagram presence. So, it’s about knowing how to choose the correct terminology for your company, using a quality profile image optimized for Instagram’s rounded format, and even including keywords in your username.

By following these recommendations, we will make our profile seduce that users visit us for the first time with a single glance.

Our profile becomes our best business card to make a good impression. So please don’t waste it and remember what Oscar Wilde said: there is never a second chance to make an excellent first impression.

3 – Hashtag strategy

Influenced by Twitter, Instagram started using hashtags a few months after its launch (January 2011). At first, they increased our number of followers and got more likes in our photos; but indiscriminate and erroneous use minimized their effect.

The use of hashtags today is one of the most controversial aspects of Instagram. So what are din hashtags to use? Where and how to write them? And, above all, how to create a good strategy?

It is advisable to divide them into categories or levels, using the most important ones first and then the secondary ones. Above all, they should only be used when directly related to the photo. Use them intelligently and logically. They are useless if you only get likes or followers with no value to our business. Acting correctly will help us make our content easily visible to our target audience.

4 – Choose your apps and tools wisely

There are free tools and pages to manage our accounts and edit our content in today’s market. Focus on those that you value most and, above all, those that make your job easier. In these cases, remember that less is more, or you’ll run the risk of having to use a thousand tools every time you want to upload a photo to your profile.

Don’t hesitate: the power of image about the word and the possibility of reaching your audience by humanizing your brand is an opportunity that Instagram offers companies. It’s up to you to take advantage of that.

5 – Create engaging content

The key to success on Instagram is to stand out from the crowd by providing compelling and valuable content to capture the attention of your target audience. Therefore, it is necessary to analyze the company’s objectives, decide the show, and have a defined brand identity and a lot of visual creativity. In addition, images should be accompanied by creative text that encourages sharing.

6 – Join Reels

Reels is a platform feature that allows you to upload multiple clips of up to 15 seconds in length, each with its own set of effects and filters. So, it is a format that encourages creativity, as it will enable you to record and stop the video and have your statistics. Also, it helps to attract a new audience. If the content is visually appealing, you can get virality and placement on the Explore tab.

7 – Use Stories

According to Instagram’s data, 500 million accounts use Instagram Stories every day, with businesses accounting for a third of the most viewed stories. Therefore, knowing how to leverage Instagram in your company with this functionality is very important to grow. Geolocation and mentions to employees, for example, help have more visibility and add gifs, music, or stickers.

8 – Defined style and aesthetics

A crucial factor on Instagram is maintaining a consistent and distinct style. Your profile will be more appealing and exciting if you have a defined aesthetic. It’s a good idea to decide on the colors that will dominate the photographs’ shape and composition and the filters to use. The logo, the identity manual, and the website must all be in sync with these ideas. The key is to be consistent.

9 – Show the more human side

Social media offers brands the perfect opportunity to show their most human side and allow them to embody it. Both in terms of history and values ​​behind a brand. So, it is recommended that brands show the world who they are, their identity, which is authentic and coherent and builds stories. Also, posts that use humor tend to get more engagement and are more likely to go viral.

10 – Create a community

So, interacting with the public and being close to users ensures that comments and content are shared; and increases the likelihood of those followers becoming future customers and brand ambassadors. Because the community is similar to a group of Instagram friends, you must initiate conversation and approach, always respond, ask questions, listen to the audience, and maintain consistency.

11 – Schedule content

Instagram content planning necessitates time and commitment. Therefore, it’s a good idea to keep an editorial calendar with specific dates related to the company’s industry; create related publications, and publish them at the right time. The best times, according to statistics, are 3:00 p.m. to 4:00 p.m. Moreover, in that order, 9:00 p.m. to 10:00 p.m., Monday, Sunday, Friday, and Thursday.

12 – Pay attention to what’s new

Instagram is an ever-changing social network whose developers constantly make modifications, update the algorithm, and release new features. For example, the platform launched “Search the map,” a feature similar to Google Maps. Except that the social network uses the platform’s most famous images as a search engine. The goal is to find nearby places such as parks, stores, or restaurants classified using hashtags. So, it is essential to use the most appropriate according to the sector.

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