Power of Listening: How to Transforms Your Business

Power of Listening How to Transforms Your Business
Power of Listening How to Transforms Your Business

The power of listening believes in transforming people and companies through corporate listening. This strategy seeks to give voice to employees and build truly collaborative cultures; where everyone feels free to contribute ideas and participate in the evolution of the business.

For that, our blog combines tips, trends, and best practices in technology, visionary mindsets; and exclusive content to develop leaders and teams. In addition, we build on concepts such as feedback, crowdsourcing; and leadership 4.0 to bring the most advanced and effective employee listening to your HR.

Follow the topics below and join the corporate transformation community.

What is the Power of Listening Blog

The Power of Listening blog contributes to a much larger movement, born from large companies’ growing adoption of active listening to promote more significant alignment and engagement in the workplace.

The strategy comes from English employee listening and represents a global trend in the HR universe; which consists of listening, reflecting, and acting based on employees’ opinions and concerns.

The main goal is to give employees a voice, create authentic dialogues and make the organization more human, transparent, and inclusive. In practice, corporate listening works through the development of people, constant feedback; and research that ensure the active participation of everyone.

Thus, the company manages to build a collaborative culture and strengthen employees’ trust, increasing engagement and motivation.

In this context, the blog’s mission is to bring quality content about corporate listening to all professionals and business leaders, raise awareness, and encourage leaders to ensure that all people are heard and contribute to the company’s success.

Corporate listening: the basis of the Power of Listening

We believe that valuing corporate listening begins by giving employees a voice.

That’s why, in our contents, you’ll read a lot about topics related to the HOLDD Concept, which consists of:

  • Human: humanization, well-being, and quality of life as pillars of organizational culture.
  • Objective: strategy oriented towards business objectives and results.
  • Leadership: positive leadership and 4.0, focusing on developing leaders to create successors and new leaders.
  • Development: developing people to develop learning and high-performing organizations.
  • Diversity: valuing diversity by promoting an innovative and sustainable work environment.

With these pillars, you will create an open-access collaborative system, which will allow the exchange of information, learning, feedback, and initiatives built by the collective and with high impact for results in a sustainable way.

Thus, it is possible to transform the business fundamentally and implement the listening strategy (employee listening) at all levels based on collaborative practice and knowledge.

Importance of investing in corporate

The Poder da Escuta blog comes at a growing demand for more humane solutions, which have proven to be effective for business growth worldwide.

So, the Amplifying Employee Voice study, published in 2017 by IBM, shows that 83% of employees worldwide would actively participate in a corporate listening program if the company offered such an initiative.

In addition, HR managers who already use the strategy and make different listening channels see a performance 24% greater than those who do not listen to employees. In addition, employees who feel heard are 4.6 times more willing to feel engaged and give their best for the company. According to a survey by Forbes, published in 2020 in Smarp.

Despite the encouraging numbers, there are still few companies that give due attention to the matter. According to a study carried out in 2020 by the Peakon consultancy in the US and UK, only 35% of employees say they feel frequently heard by their superiors.

Another survey, carried out in 2020 by Willis Towers Watson, reveals that 60% of US companies have increased their investment in corporate listening; but only 31% conduct ongoing surveys with employees.

Therefore, there is an excellent opportunity to invest in collaborative solutions and get ahead of the competition. But, unfortunately, not everyone understands that the future lies in the employee voice — the employee’s voice.

The support tools

Practicing listening in your business requires the use of some essential tools. So, let’s talk about them now.


Feedback is one of the essential communication tools for promoting corporate listening. It allows leaders and employees to share their impressions of specific actions, events, and behaviors in a productive way.

We can define feedback as communication about past attitudes and actions to improve future behavior and posture. The misuse of this tool caused many employees to develop insecurities about feedback as if it were a moment of rigorous evaluation and little dialogue.

However, the productive version of the feedback is welcomed by everyone who wants to evolve professionally, as it guides the development of employees and improves engagement. In this way, feedback is implemented relatively and collaboratively, with mutual evaluation between leaders and subordinates.

We follow the definition of Ray Dalio, mega-investor, founder, and CEO of one of the most significant hedge funds in the world, who says the following: “Accurate feedback, especially on weaknesses and errors, and provided in a non-hierarchical and open way is a powerful team improvement and development tool.”

Leadership 4.0

Leadership 4.0 is a concept that summarizes the characteristics of a leader in the digital age – or Fourth Industrial Revolution, as we are calling it.

Unlike the former “boss,” the modern leader promotes a collaborative culture, unlike the former “boss,” who maintains an authoritarian and centralizing stance. He values ​​the team’s autonomy and acts as a mentor for the development and engagement of his team members.

More than a superior, he is an influencer who inspires and guides employees towards business goals. Therefore, nothing is more coherent than promoting the formation of 4.0 leaders to implement corporate listening.


Gamification is used to make learning experiences more dynamic and engaging. Gamifying means applying game logic to corporate training, creating missions, and playful activities to motivate employees to fulfill their goals.

When we unite the concepts of technology, e-learning, and gamification, we can empower people with much more excellent performance and a high degree of engagement.


Crowdsourcing is a concept that can be translated as “collaboration/collective contribution” and brings people and communities together to achieve a common goal. It serves as a starting point for collective problem-solving in companies, whether through groups of employees, partners, or anyone interested in collaborating.

Crowdsourcing is an essential corporate listening methodology, being the basis for collective intelligence in organizations. It can facilitate access to everyone’s opinions and contributions and create the ideal environment for sharing information and encouraging innovation.


Coaching and mentoring are essential human development tools for corporate listening. They help leaders and employees reach their maximum potential, overcome limiting beliefs and achieve the best results.

In practice, they can be used both in a one-to-one approach and in groups of collaborators. Therefore, they must be part of listening strategies to transform people and cultures.

Individual development plan

The individual development plan is another essential resource for corporate listening. It allows for the personalization of learning for each employee according to their goals, skills, and career stage.

So, in this way, it is possible to trace individual success paths and align the trajectory of each professional with the business objectives.

Collaborative technology

Finally, the tool that allows you to put corporate listening into practice is collaborative technology.

There are several digital solutions in the market that allow free access and exchange of data. As a result, everyone can share ideas, give feedback, make assessments, and participate in the company’s decisions.

Thus, it is possible to maintain listening frequency and ensure that everyone has a voice within the organization.


Empathy is the famous ability to put yourself in the other’s shoes, which is essential for understanding employees’ perspectives and creating a better working environment for everyone.

While feedback already works for gathering input from the team, the empathy map tool can make even more valuable contributions.

So. it encourages employees to reflect on what they see, what they feel, what they think, what they listen to, and what they do in the corporate environment; and point out their pains (what bothers them) and needs (the that you need).

How the power of listening can help your business

Now that you know what the Poder da Escuta blog is about in its contents, it’s easier to understand how we can help and transform your business for the better.

There are good reasons to start investing in corporate listening:

  • Improved engagement and motivation
  • Building a positive and innovative culture
  • More transparency in communication
  • Humanization of labor relations
  • Greater inclusion and diversity in teams
  • T&D Optimization (Training and Development)
  • Training high-performance leaders
  • Empowerment of employees for more significant contribution to decision making
  • Better results in talent development and retention
  • Improvement of people and skills management.

All of this is possible with the adoption of the principles of corporate listening combined with cultural transformation.

When employees have a voice, the company can access the precious collective intelligence of their talents and move everyone in a single direction: business success.

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