Top 12 Benefits of Technology for Business

Top 12 Benefits of Technology for Business
Top 12 Benefits of Technology for Business

Technological advancement has brought several improvements to our everyday life. The same happened with the companies, which became more agile, lean, and effective. Find out more about the benefits of technology for business in this article.

The benefits of technology applied to companies have made business faster, thus accelerating decision-making and organizational change. In this way, we can safely say that any company needs technology to survive, to a greater or lesser extent.

In this post, we will explain about 12 benefits of technology that they bring to the management of organizations and show some technological tools that can help your company. So, read on to check it out!

What are the benefits of technology for organizations?

There are a vast number of advantages attached to using suitable technologies. They allow for a more modern, precise, and agile business and ensure that employees have better careers and better serve customers. So, in other words, it generates benefits for all stakeholders, including stakeholders. See now these benefits of technology!

1 – Cost reduction

Reducing costs is a constant concern for companies in any operating department. After all, the increase in revenue will not bring a good profit if expenses continue to rise.

Technology helps a lot in organizing finance, giving more visibility to all the company’s expenses. With this, it is possible to check which areas can cut excesses and reallocate resources.

A sound financial management system allows the identification of excessive expenses with raw materials and the visualization of waste.

The automation of tasks is a consequence of technology deployment and an aid to the company’s economy.

2 – Increased productivity

Improving productivity is one of the challenges for the entrepreneur, who is always looking for ways to increase the income obtained. As productivity increases, it becomes possible to deliver more with the same resource base (or even less).

The technology brings excellent gains in this aspect, reducing or even eliminating the need for manual controls. In addition, it can also standardize processes, ensuring that the standard deviation of workflows is minimal.

This reduces the incidence of errors or the need for rework, thus reducing production time. Professionals are also benefited, as they can experience more security throughout their working hours and make more accurate deliveries.

3 – Optimization and automation of processes

Repetitive tasks also affect employee engagement. By performing more challenging jobs, they can help the company by demonstrating other skills.

In addition to making work faster and more efficient, process automation frees employees for more strategic tasks that require thinking, allowing better use of human capital.

4 – Increased quality control

Machines are less prone to error than the human brain. Therefore, especially in large-scale production activities, technology is essential to maintain quality control of items.

Good software can organize and manage information, give a complete picture of the consumer’s history, and allow for more personalized and satisfying service when it comes to customer service.

In addition, the technology facilitates the analysis of large volumes of data to identify bottlenecks that need to be corrected. Thus, step by step, it becomes possible to improve and deliver consistent results.

5 – Improved talent management

The use of the software can automate the entire personnel management of a company, from controlling salespeople’s performance (achievement of goals, average ticket, and financial return) to managing employees’ skills and abilities.

Thus, with this technology, it is possible to hire more focused on the corporate objective, monitor performance, and maintain good compensation practices, optimizing the work of HR and bringing returns to the organization.

This has several positive implications for people management. It becomes possible, for example, to retain a more significant number of talents, increase loyalty to the enterprise and reduce team absenteeism. So everyone, including talent, wins.

6 – Optimization of daily decision making

During working hours, managers make an enormous amount of decisions. Some of these decisions are commonplace, but others are crucial to the business’s success — such as how much to produce for a particular product and how much to price it.

Whenever a decision is made, a margin of error is assumed. The point is: if that margin is too small, the manager is likely to be correct, and his decision will generate a competitive advantage.

Fortunately, suitable technologies provide more information to managers, thus ensuring they have enough data to reduce the margin for error and make more accurate decisions. This has a significant impact on the health of the business as well as its longevity.

7 – Improved internal communication

Within the establishment, communication is a powerful ally. So, as professionals and leaders communicate well, they can work with joint alignment and adherence to its goals. Without that, the risk of failure is significant.

Good technology serves as a powerful communication channel, making what is said fluid and carrying the message to the receiver. So there will be problems if there is no good internal communication channel, even if your interlocutors are engaged.

In addition, another essential point is that technology facilitates communication both horizontally (between colleagues I work with, who are usually at the same level) and vertically (between leaders/superiors and subordinates). Thus, everyone benefits.

8 – Optimization of customer touchpoints

Between a consumer and a corporation, there are numerous areas of communication. For example, he receives an after-sales email, visits his social network, or purchases the checkout. Therefore, each point of contact needs to be pleasant, fluid, and precise.

However, without technology, this is impossible. The customer’s experience would be more restricted, full of “bottlenecks” that could affect their well-being and mood. After-sales would also be precarious, given the lack of technological capacity to process and solve existing problems.

On the other hand, the correct use of technology guarantees a better experience. The customer becomes more satisfied with the company and may even act as a brand promoter, recommending it to friends, family, and co-workers.

9 – Salesforce growth

The sales activity is the essence of any private business. If a company does not sell its goods/services, it cannot meet the latest market demands. The point is that it is not always easy to sell; sometimes, it is challenging.

In this case, technology presents itself as a great ally, offering end-to-end solutions. Managers can, for example, rely on software that analyzes their sales data to identify potential “bottlenecks” and suggest specific improvements. This is one of the great benefits of technology in the sales area.

In addition, you can rely on the technology to monitor each salesperson’s performance, evaluating their daily metrics. This is useful for identifying weaknesses to correct, as well as setting up more effective sales teams.

10 – Promotes more daily mobility

The corporate world of today is constantly changing; many stores already operate from home offices. Customers buy over the internet, and negotiations are close via chat. So this means that businesses will no longer be able to “take root”; they need to be mobile.

Again, technology offers a wide variety of solutions. For example, many software uses so-called cloud computing, allowing you to access your data from anywhere through the cloud — you need a good internet connection for that.

Thus, a manager does not need to be inside the company to analyze performance data from his sales team. Instead, you can do this from home and access this information from your smartphone through software that operates in the cloud.

11 – Supports the digital transformation process

In recent years, a term that gained prominence was industry 4.0, also known as the fourth industrial revolution. It refers to humanity’s advancement to a digital world with more connectivity, sophisticated algorithms, and intelligent machines.

This digital transformation is not an option for companies. It is an obligation. If a store fails to modernize its operations, it may be on a route to failure. On the other hand, leading companies in this digital transformation are more prosperous.

Here, again, technology gains prominence. Again, therefore, only with good digital tools is it possible to keep the enterprise sufficiently modern, capable of following the contours of digital change, perhaps even dictating some of these changes.

12 – Allows the creation of more flexible business models

Think of the business model as a company’s functional architecture. It’s how it captures, creates, and delivers value in the market. With the help of BMC (business model canvas), this model design is a simple and functional tool.

Technology, fortunately, has created more flexibility in developing business models. Today, it is possible to monetize through numerous channels and relate to customers in different ways and deliver products sold through various means.

This flexibility of the business model allows the creation of a more customized company that aims to solve the needs and desires of its target audience. So it doesn’t just benefit.

What are the primary examples of the use of technology in companies?

Several organizations use some technological solutions, bringing consistent benefits, in people management, in increasing revenue. Learn about some benefits of technology and some innovations below.

Big data

Today, we collect and store information digitally, which has caused an enormous amount of data to accumulate. These benchmarks can be used to aid decision-making and to provide insights for companies to improve their performance.

We call this universe of information Big Data, which is already being used on several fronts, both in customer relations and people management and in analyzing the competition.


Usually associated with bitcoins, the blockchain is an extensive database that stores a lot of information. As the main advantage, this technology brings the decentralization of security measures, creating a shared data record, but at the same time, extremely secure.

The blockchain has been used to sign contracts, share customer data with maintaining confidentiality, and record documents such as certificates and insurance policies.

Artificial intelligence

Artificial Intelligence can optimize various processes, thus facilitating the performance of tasks and using the human brain for issues that require more subjective analysis and interpretation.

Among the various applications of this technology are chatbots, personal digital assistants, and management tools that measure employee performance, among other possibilities.

Cloud computing

The storage of information and software in the cloud is already widely used in companies and daily life. In addition, this solution increases information security, thanks to encryption, allowing access only to authorized persons.

There is also an increase in mobility; after all, documents can be viewed from anywhere, requiring only a device (a computer, a notebook, or even a smartphone).

Cloud computing has brought more agility and reduced distances, allowing for much more precise management and even teamwork, which comprises people from different countries.

How to prepare for this technological revolution?

The appearance and use of increasingly innovative technological solutions only tend to grow. After all, human beings will always look for ways to improve work and increase productivity.

It is essential that the company, especially the employees, absorb these changes and achieve a quick adaptation. But, it is necessary that this setting is done in a guided and cautious way.

One of the pillars is implementing an organizational culture that favors innovation and encourages adherence to different tools and new ideas and solutions.

In addition, another important measure is the understanding of the real needs of sectors and professionals. Managers can hire the best tool available, but they need to understand if it will solve a specific problem that affects productivity. Otherwise, this hiring will only be a waste of resources.

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