Social media automation tools are very useful in managing your campaigns. Marketing applied to Social Media continues to be one of the most profitable strategies. So, it allows you to increase your visibility and also create brand awareness for free. So, in this article, we explain the best social media automation tools. Keep reading!
The best social media automation tools
It’s easier to improve your campaigns on the networks when you have specific tools. They are ideal for managing and optimizing your publications with the best content, scheduling and automating your strategies, and measuring and analyzing their effectiveness. That said, here are the best Social Media Automation tools:
1 – Buffer
If you’re new to Buffer, you need to. It’s one of the best tools for social media today. It is a very intuitive and optimized network management platform. Companies, agencies, or individual users rely on Buffer to help drive engagement on their accounts.
Buffer lets you schedule any publication on the platform you want. But not only that, but it’s also beneficial for specifying publishing patterns and tracking your campaigns. In other words, it can assess which one worked best and even point out the reasons for the result.
2 – Hootsuite
Social media automation tools
Hootsuite is an essential tool for any Community Manager. It facilitates the management of social networks for all those who use them daily. Specifically, Hootsuite lets you manage multiple social media profiles in the same interface.
Among other things, this platform has several advantages, including:
- Allows you to schedule posts
- It gathers all the social networks you have in the same control panel.
- Possibility to monitor keywords
- It has Hootlet, an extension for Chrome where you can share content on your social networks from any website and easily and quickly.
- Offers a URL shortener
- It lets you know the ROI of a campaign as you can analyze the results.
3 – MavSocial
MavSocial is not as well known as the previous tools, but it offers a complete social media management solution that covers content management and publishing on the following platforms:
So, there is a free and paid version of the program and a free trial.
4 – CoSchedule
CoSchedule can’t be missing among the best social media automation tools, with a higher degree of automation than Hootsuite. CoSchedule allows you, in addition to scheduling publications for all social networks, to see the statistics of your actions. From which contents are most shared to which are the most commented or the degree of user interaction.
Its most significant advantage is that you can schedule an entire year of publications in an orderly fashion, as many as you want and however you want.
5 – Sendible
Sendible is a lesser-known tool, but it’s also beneficial, especially for small and medium-sized businesses. In addition, it stands out for its 360º monitoring capability. So, if the world of analytics interests you, Sendible offers detailed and targeted reporting on campaigns.
Plus, it goes beyond social media. It is also capable of monitoring email marketing campaigns.
6 – Postcron
Social media automation tools
Postcron currently has over 300,000 users, over 50,000 active users per month, and customers in 88 countries. Of its multiple functions, the ability to program a list of up to 300 tweets at once through a CSV file stands out. In addition, it allows you to program the images that accompany the publication just by adding its URL.
On the other hand, among its most special functions is also the ease of programming on social networks, being able to schedule your post directly from Chrome and schedule it on multiple networks and the same content on numerous occasions at the same time.
7 – Storyheap
Storyheap is a platform that was born to manage Snapchat and Instagram publications. It is intended to be used by brand managers, influencers, and agencies to publish stories directly, schedule them, and even analyze their performance later.
Offers different prices per user and month. That said, their creators consider stories a great marketing opportunity for brands and influencers. For that reason, they focused on the Snapchat and Instagram networks, pointing out that online stories are the most virtualized content and have the most future.
8 – TweetDeck
As we can imagine from the name, TweetDeck is a tool exclusive to Twitter and, of course, completely free. But it belongs to Twitter.
This platform has a simple interface divided into columns to generate activities and schedule direct messages on Twitter.
9 – SocialDrift
Among the Social Media Automation tools, we also find SocialDrift. This is one of the complete platforms today. It’s very intuitive, optimized, and reliable. Thanks to it, you can schedule any publication on your social networks and any existing platform. It even allows you to specify specific details and patterns.
The tool itself automatically generates interactions with networks, in this case, Instagram, and this helps to increase the number of followers of your business organically. Users only need to provide the tool with information about the target audience they want to reach.
Finally, we close the list of the best tools for Social Media Automation with nTuitive.social. This platform combines detailed data analysis with publishing and scheduling tools. It is compatible with more than 20 platforms, and the application monitors everything from brand discussion to offering suggestions to increase audience engagement.