Why are Different Forms of Communication Important?

Why are Different Forms of Communication Important
Why are Different Forms of Communication Important

Using different forms of communication is essential to ensure the alignment of information between teams, managers, and stakeholders. See in this article how various forms of communication can impact your team’s results.

Assertive communication is perhaps one of the biggest challenges in the human resources sector today. So this is because organizations are made up of different people with varying levels of education and knowledge.

Indeed, every HR has received complaints about the communication gaps between managers and teams and even its leaders. However, it turns out that communication is something alive, which changes as it passes through several interlocutors.

In this sense, to ensure the fidelity of information, the human resources sector needs to define the best form based on the profile of its employees. First, however, it is necessary to know these forms, understand how they work; which one best applies to the message and environment in which it will be disseminated.

In addition, understand the profile of its employees and be prepared to adapt messages to different audiences, thus ensuring efficient communication.

With this in mind, we prepared in this article a presentation of the advantages of a culture that values ​​communication to help your people management team choose the most efficient way, according to your company’s needs.

Is communication a necessity?

Yes, communication is a basic human need. But, even before we communicate in words, we develop other forms of communication. And this is because we express our needs, whether emotional, physiological or existential, as a condition of survival.

Before the spoken or written word, the man already communicated through gestures, pictures, or sounds. Even today, archaeological finds in caves and caves arouse the curiosity of historians about the messages contained in drawings and paintings.

Therefore, we can consider that communication is necessary and directly interferes with our way of seeing and understanding the world and ourselves. And, when it comes to the organizational environment, communication influences productivity, sense of belonging, professional development, and teamwork.

How many forms of communication does your company fit?

Times have changed. From drawing and painting on the walls, technology has allowed the development of more elaborate forms of communication.

Companies gained an extra boost with the arrival of chats, emails, and cell phones. The options are varied and allow companies to choose the one that best suits the team’s needs, considering the message’s type, urgency, and target audience.

However, to understand which form of communication best suits your company and team, it is necessary to know each one and understand their reach’s efficiency. After all, the communication process aims to ensure a more productive organizational environment and a balanced organizational climate.

The advantages of investing in a culture that values ​​transparent communication processes are numerous. They range from a more motivated team that knows the organization’s expectations and moves towards results to establishing deep bonds of trust that transform employees into brand ambassadors.

On the other hand, communication failures can bring a wide range of damages, impacting motivation, increasing turnover rates, and even compromising the delivery of results and deadlines.

Communication: making information circulate

Considering that the home office has become a model widely adopted by organizations today, the communication process of companies, which was already sensitive, was faced with an enormous challenge: overcoming the distance barrier while maintaining the assertiveness and fidelity of information.

In this sense, it was then necessary to understand the various forms of communication and adapt them to this new routine. Without, however, ignoring that, not all work would be remote. Therefore, it was necessary to adjust the message to the different forms of communication.

The most important thing is that messages are clear and efficient, especially to reach different audiences. This is because the forms of communication are diverse. And each of them can get a different audience with the same message.

Some communication channels are more formal and will have a better effect in sectors where hierarchical levels are higher. However, nothing prevents these forms from being improved and transformed to bring relevant information to all hierarchy levels.

Therefore, it is worth using chats, games, drawings, booklets, and emails. The important thing is to make the information circulate efficiently between the different teams.

Some tips

Before anything else, implement a culture of valuing communication and choosing the best way with your team. It is necessary to pay attention to some critical points.

Get to know your team well: understanding the different professional profiles and the needs that each of these profiles requires is the first step in building assertive communication.

Choose the right way: Each profile requires communication. For example, there is no point in creating an electronic newspaper for a team that works without computers. Or a printed primer for the tech team. The right channel is mainly responsible for information efficiency.

Allow your employees to express themselves: The premise of good communication is the exchange of information. Therefore, it is not enough to disclose information and believe that this is enough.

Thus, create spaces where your collaborators can express themselves. This can be done through a climate survey or short assessments on specific issues.

The most important thing is for your company to explore the different forms of communication that exist to provide a better experience for your employees. Then, once armed with the correct information, in the right way. Then, they will be in the right direction to achieve the results expected by the organization.


In short, investing in a culture that values ​​and uses different forms of communication can become a competitive advantage for your company.

After all, assertive communication is capable of directing your team towards achieving goals and results, helping to maintain a good work climate, facilitating teamwork; and establishing an environment of transparency and exchange of relevant information for the business’s success.

You can use technical support to help your company communicate and apply assessments and climate research.

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